Last updated: 27 January 2026
This Privacy Policy explains how Active Atlas collects, uses, and protects personal data when you visit or use our website.
We value your privacy and process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Who we are
Website: https://activeatlas.io
Controller: Active Atlas
Contact email: hello@activeatlas.io
Active Atlas is responsible for the processing of personal data as described in this Privacy Policy.
2. Personal data we collect
Depending on how you use the website, we may collect the following types of personal data:
a. Automatically collected data
When you visit our website, we may collect:
- IP address
- Device and browser information
- Pages visited and interactions
- Date and time of visit
- Approximate location (country or city level)
This data is collected via analytics and technical tools.
b. Data you provide to us
We may collect personal data when you:
- Create an account
- Place an order
- Contact us via forms
- Leave comments
- Subscribe to services or features
This may include:
- Name
- Email address
- Billing and shipping details
- Account credentials
- Communication content
3. Purpose and legal basis of processing
We process personal data for the following purposes:
| Purpose | Legal basis |
| Website analytics and improvement | Consent |
| Providing and managing user accounts | Contract |
| Processing orders and payments | Contract |
| Customer support and communication | Legitimate interest |
| Fraud prevention and security | Legitimate interest |
| Legal obligations | Legal obligation |
Where required, we request your explicit consent before processing personal data.
4. Cookies and similar technologies
We use cookies and similar technologies to:
- Ensure the website functions properly
- Analyse website usage
- Improve user experience
Non essential cookies are only placed after you have given consent via our cookie banner.
For detailed information about cookies, please refer to our Cookie Policy.
5. Analytics and third party services
Google Analytics (GA4)
We use Google Analytics to understand how visitors use our website.
Google Analytics may process:
- IP address
- Device information
- Usage data
Google acts as a data processor.
Data is processed in accordance with Google’s data processing terms.
Google Tag Manager
Google Tag Manager is used to manage scripts and tags on our website.
It does not store personal data itself but facilitates the loading of other services.
Microsoft Clarity
We use Microsoft Clarity to analyse user interactions and improve usability.
Microsoft Clarity may record:
- Mouse movements
- Scroll behaviour
- Page interactions
Personal data is processed only after consent.
6. WooCommerce and payments
When you place an order or create an account, WooCommerce processes:
- Contact details
- Billing and shipping information
- Order history
Payment processing is handled by third party payment providers.
We do not store full payment details on our servers.
7. Data retention
We do not retain personal data longer than necessary.
Retention periods depend on:
- Legal obligations
- Contractual requirements
- The purpose of processing
Analytics data is retained in accordance with the settings in Google Analytics.
8. Sharing of personal data
We only share personal data with third parties when necessary, including:
- Analytics providers
- Payment providers
- Hosting and technical service providers
We do not sell personal data.
Where required, data processing agreements are in place.
9. International data transfers
Some service providers are located outside the European Economic Area.
Where applicable, we ensure adequate safeguards such as:
- Standard contractual clauses
- Approved data transfer mechanisms
10. Your rights
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent at any time
- Data portability
You can exercise these rights by contacting us using the details above.
11. Security
We take appropriate technical and organisational measures to protect personal data against:
- Loss
- Misuse
- Unauthorised access
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The most recent version is always available on this page.
13. Contact
If you have questions about this Privacy Policy or your personal data, please contact us at:
Email: hello@activeatlas.io